As the branding lead for Treeside, I was responsible for creating the company's visual identity and ensuring that its mission was communicated effectively. Using Figma and Adobe Illustrator, I designed the logo, selected the color palette and typography, and developed brand assets that reflected Treeside's focus on sustainability, innovation, and urban reforestation. I also created presentation and marketing materials to help communicate the company's vision of using drone technology to plant trees and create a greener New York City. Through these efforts, I helped establish a cohesive and recognizable brand presence for the startup.